Launch Now
Build Later

Software Startups

IDEA to REVENUE

🚀 1/4 the TIME
🚀 1/4 the COST🚀 1/4 the RISK

… before you begin writing any code

https://vimeo.com/742347240
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What is Launch 1st™ ?

https://vimeo.com/665849883

THE OLD WAY

Why They Fail

# 1 Reason: lack of Product-Market Fit.

Founders develop apps their customers don’t want or need because they wait way too long before attempting to generate sales.
Risk Remains Too High for Too Long

Why the Old Way Results in Failure …

Fundraising is too difficult and takes too long
Cash Flow takes way too long to achieve
Early Adopter Niche is never properly identified
Founders wait way too long to begin charging money

Software Designs that miss the mark
Founders try to solve too many problems
Burn Rates that goes out of control
MVPs don’t show enough of the founder’s vision

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Launch Now
Build Later

Product-Market Fit

Launch 1st™ makes product-market fit the starting point. Every step of the Launch 1st™ journey validates and refines your product-market fit. The final validation step:: SELLING your product to potential future customers BEFORE writing a single line of code, which means …

Cash Flow in months, for much less cost
Eliminate unfounded market assumption
Validate early adopter niche with confidence
Reduce or eliminate the dependence on investors
Fixed Cost until proof of viability is achieved
Software Design is validated for product-market fit
Focused on solving only the problems that yield sales

Launch 1st™ validates your product-market fit by generating sales revenue in just a few months.

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What Our Clients Have To Say About Launch 1st™

Now We Know the Right Way

Sara Nopolos
CFO and Co-Founder
iService Auto, IncThe Future of Automotive Service – Bridge The Gap Between Dealerships And Car Owners Through Effective Communication And Streamlined Processes
“We initially launched our software company several years ago, the old way. Once our first product was released, we were surprised that it was difficult to gain traction and generate much revenue for the first couple of years. After a lot of time, cost, and painful rework, we eventually started to grow sales. I’m glad we didn’t know upfront how long it would take us and how difficult it would be those first couple of years to begin cash flowing. We recently decided to create a new product. Rather than developing the application first as we did with our previous product, hoping customers would buy it, we instead applied the Launch 1st™ methodology and generated enough revenue in advance which completely funded the development for the new product. We now have over 20 contracts before even starting development, and we are able to develop the product that our clients actually want instead of hoping they would buy what we ‘believe’ they need. This is how I plan to launch all future products.
”

Prepared for Success

Gabriel Reina
CFO and Co-Founder
Zinatt Technologies, IncPutting Data into Focus for government and corporate investigators.
“Launch 1st™ is a methodical approach to making sure we bring the right product to market with paying customers. There is a lot more knowledge and preparation that is built into the Launch 1st™ method that a lot of developers and software companies should be doing. Launch 1st™ has the knowledge base and experience to launch a startup by doing the market and industry research first, then using that research to generate pre-launch revenue which is used to fund any project. It is a very smart way to build your company.”

My Story

David Hirschfeld

Founder of Tekyz Inc.
Creator of Launch 1st™
Worked with software startups for over 30 years.

My name is David Hirschfeld and I have been working with software startups for over 30 years. I started my career at UCLA as a physics student. I then transitioned out of college into sales, working for Computer Associates selling IBM mainframe software. I was the top salesperson nationally, out of more than 400 salespeople.A few years later, I started my first software company, which I built for 8 years and sold successfully in 2000 to a publicly held company out of Toronto. My wife and I raised 4 boys, all of them launched and successful. Although I would like to take credit for their success, I am actually in awe of them and grateful that I did not mess them up. I used to think I had control of outcomes, but my sons and my experience with so many startups made me realize that there are patterns of life that make people succeed, but those patterns are elusive.As I look back on my first software company today, I realize that I did many things right without even knowing it. My early success gave me a false sense of security and made me think I knew what I was doing. After working with dozens of software startups over the course of 19 years, I had an epiphany in late 2019 when I finally understood the common trait shared by the companies that I had worked with which happened to be successful, as well as what was missing from the companies that failed.As a result of that realization, I developed the Launch 1st Method in order to reduce the risks, the cost, and the time associated with starting a software company. This method also reduces the dependence on investor funding while ensuring that your investment in software development produces a successful company.
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Putting Control Into the Hands of Residents

Andy Pasquel
CFO and Co-Founder
HousingTrac LLCSubsidized Housing Reimagined for the Native American Community
“We had a great idea but one of the problems we ran into was we had to create our own expensive web-based purchasing portal. We were having to search for an investor to fund the development costs and had no luck finding one. The Launch 1st™ method shortened that whole process because we were able to develop a prototype first and begin selling that prototype. I believe we have a much higher chance of success!”

Launch 1st™ Partners

Helping sophisticated investors become globally impactful.

Q & A

How will I know if my software idea will sell? That question is the crux of the reason why I developed the Launch 1st™ system to begin with because you can’t know if your target market will pay for your application until they actually start handing over the cash. The vast majority of software entrepreneurs are absolutely sure that customers will buy their vision once it becomes available. So they spend between 75,000 150,000 300,000 500,000 or even a million dollars or more developing multiple versions of their application only to learn that the market won’t buy it. Imagine how incredibly frustrating that is. Only then do they learn that their basic assumptions were just plain wrong. Not only do entrepreneurs spend their life savings and often accrue massive debt during this process before they even start trying to sell their application, they spend precious time, often several years in many cases, only to learn that they built software that they can’t sell in enough volume to break through the viability barrier, resulting in a very painful failed venture. The Launch 1st™ system makes entrepreneurs face the truth about their vision very quickly and for comparatively little cost. Because the Launch 1st™ system revolves around the high-fidelity prototype, It’s inexpensive and quick to pivot as needed until the market responds strongly enough with purchases. Now you can go forward with development of the right application creating a cash flowing business before and during the development of your product before it’s even launched.
Does the Launch 1st™ method work for b2b software? Oh yes, we love b2b. The Launch 1st™ method was designed to work best with b2b and SaaS companies, especially high value software service-based companies. However, not all b2b software applications are a good fit for Launch 1st™, Schedule a 30 minute discovery session to find out if your b2b software application is a good fit for Launch 1st™, I promise that I will be honest and will tell you if Launch 1st™ is not a good fit.
Does the Launch 1st™ method work for b2c software? Launch 1st™ can work for b2c applications where the value to potential customers is high enough. Schedule a 30 minute discovery session to find out if your b2c is a good fit for Launch 1st™.
Does Launch 1st™ work well with SAS companies? The Launch 1st™ method was designed to work best with b2b and SaaS software companies especially high value SAS software companies. However, not all SaaS applications are a good fit for Launch 1st™, So schedule your 30 Minute discovery session to find out if your SaaS application is a good fit for Launch 1st™.
Does Launch 1st™ method work with ecommerce software companies? It works with some ecommerce companies really well. But the best way to find out is to schedule your 30 Minute discovery session so that we can explore the possibilities.
Do I need to protect my idea with a patent first? I hold five software patents so I understand why you may feel the need to get a software patent first, but you can apply for a patent while developing your software company. One doesn’t preclude the other. Keep in mind that many of the most successful software companies Facebook, Instagram, Tinder, etc. launched their companies before ever applying for a patent. Patents are very expensive and time consuming. So don’t let the process of pursuing a patent delay you from starting your software venture.